• An average pharmacy fills 500 prescriptions each week
• The average per-person pharmacy transaction is $51.68
• 74% of pharmacy customers are 50+ years of age
• The average customer has an annual income of $59,000, owns a home and has 2.6 children
• Adults 50+ account for 60% of all healthcare expenditures
• Adults 50+ purchase 54% of all over-the-counter drugs
• Adults 50+ are the most affluent of any age group
• Adults 50+ have over $1.9 trillion in spending power and a net worth almost twice the national average
• Adults 50+ have a per capita income that is 26% higher than the national average
• The 50+ age group is larger than both the African-American and Hispanic markets combined

Sources: CNN, USA Today, Gallup Poll, U.S. Census Bureau, The Senior Network Inc.